MAGAZINE

Gen Alpha is the latest generation approaching the beauty market. Their enthusiasm towards skincare is so important that they are raising the global attention. Teens and tweens are embracing their skincare routines with a level of transparency and creativity that’s both refreshing and educational. This growing awareness and commitment to skincare among younger audiences isn’t…

The beauty scene is enchanted by a make-up trend as dazzling as a summer sunset: #SunsetBlush. This trend gained momentum after its beauty creator Alissa Janay shared a TikTok video that has collected over 9 million views. Summer invites us to experiment with vibrant colors, luminous finishes and lightweight textures, and this look perfectly captures…

When we encounter an abbreviation in the list of ingredients of a cosmetic product, our alarm bells go off. Our nature leads us to be wary of what we don’t know, and these abbreviations trigger this defense mechanism that is innate in us humans very effectively. Therefore, reading that a foundation or a cream contains…

Silicones are a family of hundreds of thousands of different polymers sharing a basic structure composed of the same atoms found in sand: silicon and oxygen, organized in chains of varying lengths and branching degrees. These substances were first synthesized in the early last century by the English chemist Frederic Stanley Kipping and since then,…