6 July 2022

Art Hybrid, the latest Art Cosmetics patent

Among the innovations presented at the last edition of Cosmoprof in Bologna, special focus was dedicated to the latest Patented product by Art Cosmetics: Art Hybrid, a new generation of textures that can combine the best performance of powder products with those of hot poured products.

Art Hybrid Technology wants to fill the sensory and performance gap that could not be solved with existing technologies. In fact, it allows the creation of Hybrid Powders, a new product category that is an ideal link between compact and hot poured products, which is essential for creating powders that provide new sensory experiences and application methods that, in some cases, are similar to those of hot poured products.
Thanks to a very high percentage of “Serum Network” emollients combined with the powder part of the texture, the result is a combination of innovative properties in a new amazing product.

Technical specifications

Unique sensory properties to the touch, excellent pay off, adherence and long life, versatility in finishes and colors that allow developing full palettes and unique special effects.
This technology makes it possible to mix different colors and textures in the same pad to obtain a new, never-seen-before product. It has great versatility in its hybridization process, allowing a variety of face, eye and lip formulas that can offer different sensory experiences and finishes.

Get inspired

Contact us to discover the full range of Art Hybrid textures and their exclusive features, also described in the b2B beautyToBusiness magazine:they are the innovation you have been looking for your brand.

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