16 February 2024


In Kosmetica’s interview, we delved into the importance of sensory experience in make-up products: “Pleasantness is a driving factor for consumer choice, as well as an experience to be enjoyed from the first contact with the product and throughout its duration on the skin.”

It’s interesting to note how sensory pleasure not only impacts the initial impression of the product but permeates the entire evaluation experience.

“It may seem risky, but it signifies how much we seek a sensation that captivates us from the very first contact with the product, even before assessing its performance, which remains crucial.”

Balancing performance and sensory appeal while maintaining a high level of naturalness: this challenge highlights the ongoing evolution of the beauty sector toward greater market satisfaction.

Retrieved from Kosmetica Issue No.1 -February 2024