THE STICK ERA. One stick, endless possibilities

Beauty sticks are quietly reshaping everyday beauty. With a single gesture – a sensorial caress, a moment of ease – they simplify routines, while adding joy. From skin to lips, from eyes to glow, these multitasking essentials invite a more playful, intuitive and effortless way to express beauty. Beyond their emotional appeal, sticks represent a high-growth, future-proof opportunity. As consumers increasingly seek convenience, multifunctionality and sensorial experiences, stick formats answer a clear need. Easy to carry, quick to apply, and perfect for touch-ups throughout the day. The momentum behind this trend is strong: the global multi-stick make-up market was valued at $1.7 billion in 2024 and is forecast to hit $4.3 billion by 2033, growing at a 10.8% CAGR (WGSN). Highly versatile, beauty sticks can be used across complexion, lips, eyes and cheeks, often incorporating skincare benefits or sun protection. They perfectly embody the rise of skinimalism and “flexitasking” – fewer products, more impact and effortlessly coordinated looks. With beauty sticks, everyday routines become lighter and more joyful: a small gesture opens up endless possibilities, redefining beauty as something beautifully free.